E-commerce : business, technology, society /

Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / E-commerce 2015 Kenneth C. Laudon, Carol Guercio Traver. - Eleventh edition, global edition. Eleventh edition. Global edition. - 905 pages : illustrations 26 cm

Text on inside covers. Formerly CIP.

Includes bibliographical references and index.

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

9781292076317 £69.99 9781292076317

2015413038


Electronic commerce.
Internet marketing.
Information technology.
Internet guides & online services
Management & management techniques
E-commerce: business aspects