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Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson

By: Contributor(s): Material type: TextTextCopyright date: New York : McGraw-Hill, ©2015Edition: 4th edition, International student editionDescription: xl, 440 pages : color illustrations, charts ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259094842 pbk
Subject(s): Scope and content: Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fourth edition of this title is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.4012 GAM (Browse shelf(Opens below)) Available J146594

Includes bibliographical references and index

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fourth edition of this title is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation

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