Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson - 4th edition, International student edition - xl, 440 pages : color illustrations, charts ; 26 cm

Includes bibliographical references and index

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fourth edition of this title is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation

9781259094842 pbk ¹41.99


Strategic planning
Business planning
Competition
Strategic planning--Case studies
Management and Business Studies
Business and Management.
Business strategy