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The lean startup : how constant innovation creates radically successful businesses / Eric Ries.

By: Material type: TextTextPublisher: London : Portfolio Penguin, an imprint of Penguin Books, 2011Description: 320 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780670921607
Subject(s): Summary: Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
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Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 658.11 RIE (Browse shelf(Opens below)) Available J165656

Includes bibliographical references and index.

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

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