The lean startup : how constant innovation creates radically successful businesses /

Ries, Eric, 1978-,

The lean startup : how constant innovation creates radically successful businesses / Eric Ries. - 320 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

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Entrepreneurship.
New business enterprises.
Consumers' preferences.
Organizational effectiveness.
Business innovation
Entrepreneurship
Information technology industries
Small businesses & self-employed
Organizational theory & behaviour
E-commerce: business aspects