Amazon cover image
Image from Amazon.com

E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2011.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map 27 cmISBN:
  • 9780273752011
Subject(s):
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization
Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
List(s) this item appears in: KEYLINKS READING LISTS
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.872 CHA (Browse shelf(Opens below)) Available G118775

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

There are no comments on this title.

to post a comment.
Share