E-business & e-commerce management : strategy, implementation and practice /

Chaffey, Dave, 1963-

E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey. - 5th ed. - Harlow : Financial Times Prentice Hall, 2011. - xxxi, 733 p. : col. ill., col. map 27 cm

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

9780273752011 £45.99

2011007808


Business enterprises--Computer networks
Electronic commerce
Business and Management.
Business mathematics & systems