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Serious creativity : using the power of lateral thinking to create new ideas / Edward de Bono

By: Material type: TextTextPublication details: London : HarperCollins, 1995Description: 338p : ill, figsISBN:
  • 9780006379584 pbk
  • 9780006379584 pbk
Subject(s): DDC classification:
  • 153.35
Summary: Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 153.35 (Browse shelf(Opens below)) Available 064182

Includes index.

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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