Serious creativity : using the power of lateral thinking to create new ideas /

De Bono, Edward, 1933-

Serious creativity : using the power of lateral thinking to create new ideas / Edward de Bono - London : HarperCollins, 1995 - 338p : ill, figs

Includes index.

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

9780006379584 pbk 9780006379584 pbk ¹6.99


Creative thinking
Lateral thinking
Business & Management
Advice on careers & achieving success
Cognition & cognitive psychology

153.35