International marketing : (Record no. 11211)

MARC details
000 -LEADER
fixed length control field 01362nam a22003497u 4500
001 - CONTROL NUMBER
control field BDZ0003145738
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124143720.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940321s1993 enka ||b 001 ||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131945807 pbk
Terms of availability £19.95
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131945807 pbk
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
Modifying agency StDuBDSZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Usunier, Jean-Claude.
9 (RLIN) 28521
245 10 - TITLE STATEMENT
Title International marketing :
Remainder of title a cultural approach /
Statement of responsibility, etc. Jean-Claude Usunier.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- London :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1993.
300 ## - PHYSICAL DESCRIPTION
Extent xii,494p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Social aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
General subdivision Social aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intercultural communication.
9 (RLIN) 8453
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
9 (RLIN) 6702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10166270
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 25803
979 00 - LOCAL CODES
a AW
b 11 MAR 1993
989 00 - LOCAL CODES
a AW
b 09 JUL 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 63 9 658.848 USU 037536 05/04/2017 0.00 05/04/2017 General