Marketing research : (Record no. 32570)

MARC details
000 -LEADER
fixed length control field 01008 am a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124134353.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960415s1996 enka r 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132428019
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132428019
Terms of availability No price
Qualifying information paperback
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
9 (RLIN) 37763
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice-Hall International,
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,890p :
Other physical details ill, figs, tabs ;
Dimensions 26cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 9578
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10491508
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 39027
979 00 - LOCAL CODES
a AW
b 06 OCT 1997
989 00 - LOCAL CODES
a AW
b 08 OCT 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 3
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 30.41 49 17 658.83 MAL 064081 05/04/2017 30.41 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 21/06/2001   51 18 658.83 MAL 074240 05/04/2017 0.00 05/04/2017 General