Marketing research : an applied orientation /

Malhotra, Naresh K

Marketing research : an applied orientation / Naresh K. Malhotra - 2nd ed - London : Prentice-Hall International, 1996 - xxxiii,890p : ill, figs, tabs ; 26cm

Includes bibliographical references and index.

9780132428019 9780132428019 No price


Marketing research
Marketing research--Methodology
Business and Management.
Business & Management
Market research