Marketing research : (Record no. 1437)

MARC details
000 -LEADER
fixed length control field 00901 am a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190430123025.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 800829s1980 enkab r 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471000594
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471000594
Terms of availability £12.00
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Fuller form of name (David Allen),
Dates associated with a name 1938-
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title private and public sector decisions /
Statement of responsibility, etc. David A. Aaker, George S. Day
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York.
-- Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 1980
300 ## - PHYSICAL DESCRIPTION
Extent xix, 628p :
Other physical details ill, maps ;
Dimensions 24cm
490 #0 - SERIES STATEMENT
Series statement Wiley series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 9578
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & management techniques
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George Sutherland
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10022004
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 13993
979 00 - LOCAL CODES
a AW
b 07 JUL 1992
989 00 - LOCAL CODES
a AW
b 09 JUL 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 15.24 14 3 658.83 AAK 020521 05/04/2017 15.24 05/04/2017 General