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Marketing research : private and public sector decisions /

Aaker, David A. 1938-

Marketing research : private and public sector decisions / David A. Aaker, George S. Day - New York. Chichester : Wiley, 1980 - xix, 628p : ill, maps ; 24cm - Wiley series in marketing .

Includes index.

ISBN: 9780471000594 9780471000594 £12.00

Subjects--Topical Terms:
Marketing research
Management & management techniques

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