Trade marketing strategy /

Davies, Gary

Trade marketing strategy / Gary Davies - London : P. Chapman, 1993 - 225p : ill, figs,tabs

Includes bibliography and index.

9781853962134 9781853962134 £39.95


Marketing
Marketing--Case studies
Industrial marketing--Management--Great Britain--Case studies
Advertising--Great Britain--Case studies
Retail trade--Great Britain--Case studies
Sales & marketing