| 000 | 01154nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 110413s2011 000 0 eng d | ||
| 020 |
_a9780717149810 _c£36.99 _qpaperback |
||
| 100 | 1 |
_aRogan, Donal _942528 |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction for students in Ireland / _cDonal Rogan |
| 250 | _a4th ed. | ||
| 260 |
_a[Dublin] : _bGill & Macmillan, _c[2011] |
||
| 300 |
_aviii, 445 p. : _bill., tabs. ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 2 | _aPart 1: Marketing: the customer and the business -- Part 2: The market -- Part 3: The marketing mix -- Part 4: Marketing applications -- Part 5: Marketing strategy and planning | |
| 520 | _aThe fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice | ||
| 650 | 0 |
_aMarketing _zIreland |
|
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aSales & marketing _2thema |
|
| 650 | 7 |
_aHigher & further education, tertiary education _2thema |
|
| 902 | _a170328 | ||
| 907 |
_a.b12523501 _bm _c- |
||
| 942 | _n0 | ||
| 998 |
_b0 _c110519 _dm _ea _f- _g0 |
||
| 999 |
_c97299 _d97299 |
||