| 000 | 01580pam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 110124s1999 000 0 eng d | ||
| 020 |
_a9780273634294 _qpaperback |
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| 020 |
_a9780273634294 _c£16.99 _qpaperback |
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| 100 | 1 |
_aBennett, Roger _940674 |
|
| 245 | 1 | 0 |
_aInternational business / _cRoger Bennett |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bFinancial Times Management, _c[1999] |
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| 300 |
_axiv, 402 p. ; _c24 cm |
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| 490 | 0 | _aFrameworks | |
| 500 | _aPrevious ed.: London: Pitman, 1996 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _aInternational business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. This book collects into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement | ||
| 650 | 0 |
_aInternational business enterprises _98474 |
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| 650 | 0 | _aInternational trades | |
| 650 | 0 |
_aInternational trade. _914860 |
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| 650 | 7 |
_aIndustry. _2ukslc |
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| 650 | 7 |
_aInternational business _2thema |
|
| 830 | 0 |
_aFrameworks _944582 |
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| 902 | _a170103 | ||
| 907 |
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