000			02887nam a2200361 a 4500
001			BDZ0008936211
003			StDuBDS
005			20221124090245.0
008			091026s2011 mauacf f 001 0 eng|d
020			_a9780135007617 _c£34.99 _qpaperback
020			_a9780135007617 _qpaperback
040			_aStDuBDS _cStDuBDS _dStDuBDSZ
100	1		_aDiamond, Jay. _922663
245	1	0	_aContemporary visual merchandising and environmental design / _cJay Diamond & Ellen Diamond.
250			_a5th ed.
260			_aBoston, [Mass.] ; _aLondon : _bPrentice Hall, _cc2011.
300			_ax, 344 p., [24] p. of plates : _bill. (some col.), ports. _c28 cm
490	1		_aFashion merchandising
500			_aIncludes index.
504			_aIncludes index
505	2		_aThe visual merchandising concept in a contemporary environment -- Addressing multicultural consumer needs through visual merchandising -- Planning and developing visual presentations -- Facilities design: exteriors, interiors and fixturing -- Environment design direction: going green -- Mannequins and other human forms -- Materials, props and tools of the trade -- Principles of design -- Color: fundamental concepts and applications -- Lighting: dramatizing the selling floor and display areas -- Themes and settings for windows and interiors -- Energizing the speciality boutique -- Signage: the tool that tells a story -- Graphics in the retail environment -- Point-of-purchase display -- Display windows as settings for 'customer theatre' -- Execution of a visual presentation -- Creating the overall concept: from conception to completion -- Promotion's other components: advertising, special events and publicity
520			_aThis comprehensive and practical book discusses visual merchandising through a combination of fundamentals and projects. Presenting step-by-step illustrations showing the process of assembling a visual display, the book discusses aspects of good design through analytical drawings accompanying photographs of those displays. The second edition of Contemporary Visual Merchandising has been updated throughout to reflect today's retail environment. It includes new chapters on Store Design and Point of Purchase Displays. The book provides step-by-step illustrations depicting exactly how displays are developed, beginning with the basic elements and concluding with the finished presentation. It also provides step-by-step illustrations on producing "alternative" mannequins being used by many contemporary retailers
650		0	_aDisplay of merchandise _95835
650		7	_aBusiness and Management. _2ukslc
650		7	_aEducational: Design & technology _2thema
650		7	_aAdvertising _2thema _92777
700	1		_aDiamond, Ellen _936651
830		0	_aFashion merchandising.
902			_a170330
907			_a.b11422336 _bm _c-
942			_n0
998			_b0 _c101208 _dm _ea _f- _g0
999			_c92303 _d92303