| 000 | 01143nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 050627s2006 nju 000 0 eng d | ||
| 020 |
_a9780131457577 . _qhardback |
||
| 020 |
_a9780131457577 . _c£47.99 _qhardback |
||
| 100 | 1 |
_aKotler, Philip _923197 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c[2006] |
||
| 300 |
_axxxix, 729 p. : _bill., figs., tabs. ; _c29 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 8 | _aThis is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. | |
| 534 | _aPrevious ed.: 2003 | ||
| 650 | 0 |
_aMarketing _99572 |
|
| 650 | 0 |
_aMarketing _xManagement _99574 |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 650 | 7 |
_aSales & marketing management _2thema |
|
| 650 | 7 |
_aSales & marketing _2thema |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _946691 |
|
| 902 | _a170103 | ||
| 907 |
_a.b11126310 _bm _c- |
||
| 942 | _n0 | ||
| 998 |
_b5 _c050811 _dm _ea _f- _g0 |
||
| 999 |
_c67693 _d67693 |
||