| 000 | 00896cam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 030912s2004 nju 000 0 eng d | ||
| 020 | _a0130968412 | ||
| 100 | 1 |
_aLovelock, Christopher H. _920662 |
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| 245 | 1 | 0 |
_aPrinciples of service marketing and management / _cChristopher Lovelock, Lauren Wright |
| 250 | _a2nd/International ed. | ||
| 260 |
_a[Upper Saddle River] : _bPearson Education, _c[2004] |
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| 300 |
_a436 p. : _bill., figs. ; _c26 cm |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 2 | _aUnderstanding services -- The service customer -- Service marketing strategy -- Service delivery issues -- Integrating marketing, operations, and human resources | |
| 650 | 0 |
_aService industries _xMarketing _914910 |
|
| 650 | 0 |
_aService industries _xManagement _912607 |
|
| 902 | _a170103 | ||
| 907 |
_a.b11007989 _bm _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c040429 _dm _ea _f- _g0 |
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| 999 |
_c59075 _d59075 |
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