000			01613nam a22003377u 4500
001			BDZ0000672950
003			StDuBDS
005			20221124122451.0
008			950814s1995 enka || 001 ||eng d
020			_a9780131844827 pbk _c£21.95 _qpaperback
020			_a9780131844827 pbk _qpaperback
040			_aUkOxU _dUk _dStDuBDSZ
100	1		_aFletcher, Keith, _d1948-
245	1	0	_aMarketing management and information technology / _cKeith Fletcher.
250			_a2nd ed.
260			_aLondon : _bPrentice Hall, _c1995.
300			_axviii,404p. : _bill. _c24cm
500			_a"A Pearson Education print on demand ed."
504			_aIncludes bibliographical references and index.
520			_aThis work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing
650		0	_aMarketing _xManagement _xData processing _99575
650		0	_aMarketing _xManagement _99574
650		0	_aMarketing _xManagement _xElectronic data processing
650		0	_aInformation technology _914795
650		7	_aSales & marketing management _2thema
650		7	_aComputing & information technology _2thema
902			_a170103
907			_a.b10993903 _bm _c-
942			_n0
998			_b1 _c040527 _dm _ea _f- _g0
999			_c57873 _d57873