000			01963amm a2200385 i 4500
003			rda
005			20230606144613.0
006			m|||| o||d| 00| 0
007			cr |n||||aaaaa
008			210129t2015 uk |||| o||d| 00| 0 eng d
020			_a9781292093154 _qebook
040			_arda _beng _dIE-GyGMIT _erda
100	1		_aKotler, Philip _eauthor _923197
245	1	2	_aA framework for marketing management : _cPhilip Kotler and Kevin Keller _h[electronic book] /
250			_aSixth global edition
264		1	_aNew Hampshire, UK : _bPearson, _c©2015
300			_a1 online resource (345 pages) : _bcharts, illustrations ;
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes index
506			_aRestricted to GMIT Library patrons
520			_aThe book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text
533			_aeBook, _nAvailable via GMIT Library webpage
540			_aSubject to print download restrictions
650		0	_aMarketing _xManagement
650		0	_aMarketing _xManagement _xComputer simulation
700	1		_aKeller, Kevin Lane, _d1956- _eauthor _946691
710	2		_aProQuest (Firm) _edistributor _946470
856	4	0	_uhttps://ebookcentral.proquest.com/lib/atu/detail.action?docID=5174870 _yClick here to access eBook
938			_aProquest Ebook Central _c1-User
942			_2ddc
960			_aGY_ELE _b1 _j€27.95 _lBME43 _m22/12/20 _q14/01/21 _vProquest Ebook Central _z5965
998			_cTD
999			_c267909 _d267909