| 000 | 01477nam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0026563203 | ||
| 003 | StDuBDS | ||
| 005 | 20221119164203.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 160217s2016 enka f b 001|0|eng|d | ||
| 010 | _a2015046886 | ||
| 020 |
_a9781292093239 . _c£56.99 _qhardback |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
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| 100 | 1 |
_aKotler, Philip, _eauthor _923197 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aNew York : _bPearson _c©2016 |
|
| 300 |
_axxxiv, 942 pages : _billustrations (colour) _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book | ||
| 650 | 0 |
_aMarketing _xManagement _93661 |
|
| 650 | 0 |
_aMarketing _zEurope |
|
| 650 | 0 |
_aMarketing _zEurope _xManagement |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 650 | 7 |
_aSales & marketing management _2thema |
|
| 650 | 7 |
_aSales & marketing _2thema |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _e _946691 |
|
| 700 | 1 |
_aBrady, Mairead, _e |
|
| 700 | 1 |
_aGoodman, Malcolm, _e |
|
| 700 | 1 |
_aHansen, Torben, _d1966- _e |
|
| 942 | _2ddc | ||
| 998 | _cTD | ||
| 999 |
_c263114 _d263114 |
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