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| 005 | 20221124151143.0 | ||
| 008 | 990330s2000 enka f b 001 0 eng d | ||
| 020 |
_a9780273639602 _c£19.99 _qpaperback |
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| 020 |
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| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aBlythe, Jim. _940681 |
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| 245 | 1 | 0 |
_aMarketing communications / _cJim Blythe. |
| 260 |
_aHarlow : _bFinancial Times Management, _c2000. |
||
| 300 |
_axi, 252p. : _bill. _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. | |
| 650 | 0 |
_aMarketing _99572 |
|
| 650 | 0 |
_aCommunication in marketing _95080 |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 650 | 7 |
_aBusiness communication & presentation _2thema |
|
| 650 | 7 |
_aSales & marketing _2thema |
|
| 902 | _a170103 | ||
| 907 |
_a.b10034389 _bm _c- |
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| 969 | 0 | 0 | _a61439 |
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_aAW _b24 JAN 2000 |
| 989 | 0 | 0 |
_aAW _b19 APR 2000 |
| 998 |
_b3 _c001215 _dm _ea _f- _g0 |
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| 999 |
_c2176 _d2176 |
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