| 000 | 00944 am a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20190429110605.0 | ||
| 008 | 780908s1978 enka r 001 eng | ||
| 020 | _a0471028452 | ||
| 020 | _a9780471028451 | ||
| 040 | _dOCoLC | ||
| 100 | 1 |
_aJacoby, Jacob _920386 |
|
| 245 | 1 | 0 |
_aBrand loyalty measurement and management / _cJacob Jacoby, Robert W. Chestnut |
| 260 |
_aNew York. _aChichester : _bWiley, _c1978 |
||
| 300 |
_axv,157p : _bill ; _c22cm |
||
| 490 | 0 | _a[Wiley series on marketing management] | |
| 500 | _a'A Ronald Press publication'. | ||
| 504 | _aBibliography: p.121-149. - Includes index. | ||
| 650 | 0 |
_aBrand choice _94031 |
|
| 650 | 0 | _aBrand loyalty. | |
| 650 | 7 |
_aSales & marketing _2thema |
|
| 700 | 1 |
_aChestnut, Robert W _920387 |
|
| 902 | _a170103 | ||
| 907 |
_a.b10028559 _bm _c- |
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| 942 | _n0 | ||
| 969 | 0 | 0 | _a14044 |
| 979 | 0 | 0 |
_aAW _b07 JUL 1992 |
| 989 | 0 | 0 |
_aAW _b09 JUL 1997 |
| 998 |
_b2 _c001215 _dm _ea _f- _g0 |
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| 999 |
_c1823 _d1823 |
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