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Strategic marketing / David W. Cravens [and] Nigel F. Piercy by Series: The Irwin Series in Marketing
Edition: International / 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, [2003]
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.802 CRA, ...

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International marketing / Philip R. Cateora by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, [1996]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 CAT.

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