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Postmodern marketing / Stephen Brown

By: Material type: TextTextSeries: Consumer research and policy seriesPublication details: London : Routledge, 1995Description: xiii,225p : ill, figs ; 24cmISBN:
  • 9780415101554 (cased)
  • 9780415101554 (cased)
Subject(s): Summary: This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 BRO (Browse shelf(Opens below)) Available 064075

Includes bibliographical references and index

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.

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