Amazon cover image
Image from Amazon.com

Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

Contributor(s): Material type: TextTextSeries: Comparative and international business series. Modern histories.Publication details: London : Routledge, 1994.Description: xiv,349pISBN:
  • 9780415095167
  • 9780415095167
Subject(s): Summary: This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.827 ADD (Browse shelf(Opens below)) Available 061244
General General ATU Dublin Road General Shelves 658.827 ADD (Browse shelf(Opens below)) Available 061674

Includes bibliographical references and index.

This volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, and United Distillers.

There are no comments on this title.

to post a comment.
Share