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Making marketing work : a step by step guide for new businesses / Gerard Earls and Patrick Forsyth

By: Contributor(s): Material type: TextTextSeries: Business enterprise guidesPublication details: [London] : Kogan Page in association with the Institute of Chartered Accountants in England and Wales, [1989]Description: 206 p. ; 22 cmISBN:
  • 9781850915331 (cased)
  • 9781850915331 (cased)
Subject(s):
Partial contents:
The marketing challenge -- Understanding the market dynamics -- Researching the market -- The marketing plan -- The product plan -- The pricing decision -- Distribution -- The promotional mix -- Personal selling -- Controlling the marketing operation
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Wellpark Road General Shelves 658.8 EAR (Browse shelf(Opens below)) Available J133340

Includes bibliographical references and index

The marketing challenge -- Understanding the market dynamics -- Researching the market -- The marketing plan -- The product plan -- The pricing decision -- Distribution -- The promotional mix -- Personal selling -- Controlling the marketing operation

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