From acorns : how to build a brilliant business / Caspian Woods.

Includes bibliographical references.

Oaks from small acorns grow... -- What is it like? -- What is an entrepreneur, and am I one? -- How to become an entrepreneur -- What's your motivation? -- Some very useful skills -- Your million pound business idea -- Turning your idea into a business plan -- Lower-risk ways to start in business -- Raising finance -- The dreaded legals -- Guerilla marketing -- Your place or mine? -- Getting your price right -- Getting your price right -- Getting your customers -- How to become a hot sales person without selling your soul to Lucifer -- How to win pitches -- Promotion: how to get more customers -- Keeping hold of your cash -- Aunty Nan's guide to keeping your books -- Tax -- Taking on staff -- Your growth strategy -- Your growth strategy -- Dealing with failure -- Mojo medicine -- Useful contacts

In its second edition, this book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and eventually sell and move on to the next venture.