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100 things every designer needs to know about people / Susan Weinschenk

By: Material type: TextTextPublication details: Berkeley, Calif. : New Riders, 2011Description: xi, 242 p. : ill. ; 23 cmISBN:
  • 9780321767530
  • 9780321767530
Other title:
  • One hundred things every designer needs to know about people
  • Hundred things every designer needs to know about people
Subject(s): Summary: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play
List(s) this item appears in: KEYLINKS READING LISTS
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Item type Current library Call number Status Date due Barcode
General General ATU Wellpark Road General Shelves 745.4019 (Browse shelf(Opens below)) Available J144470

Includes bibliographical references and index

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play

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