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Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III, Alex Janes, Ciara Sutton.

By: Contributor(s): Material type: TextTextPublisher: London : McGraw-Hill, 2013Edition: European editionDescription: xliv, 630 pages : colour illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077137236 pbk
  • 9780077137236 pbk
Subject(s): Summary: Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.4012 THO (Browse shelf(Opens below)) Available J166158

Includes bibliographical references and index.

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

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