Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

By:

Moutinho, Luiz

Contributor(s):

Material type: Text

TextPublication details: Andover : Cengage Learning, c2010.Description: xxii, 490 p. : ill. 27 cmISBN:

9781844800001
9781844800001

Subject(s):

Summary: Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting

List(s) this item appears in: KEYLINKS READING LISTS

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	Donation	658.802 MOU (Browse shelf(Opens below))	Available		G112796

Includes bibliographical references and index.

Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Send to device
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar)