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Consumer behaviour. Chris Rice

By: Contributor(s): Material type: TextTextSeries: The Marketing series. Student | The Marketing series. Student.Publication details: Oxford : Butterworth-Heinemann, 1993.Description: viii,414pISBN:
  • 9780750605496 pbk
  • 9780750605496 pbk
Other title:
  • Consumer behavior: behavioural aspects of marketing [Distinctive title]
Subject(s):
Partial contents:
Social sciences -- People as individuals- areas of difference -- People as individuals- cognitive processes -- People in groups -- People in organizations
Summary: Covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 306.3 (Browse shelf(Opens below)) Available J124518

Includes bibliographies and index

Social sciences -- People as individuals- areas of difference -- People as individuals- cognitive processes -- People in groups -- People in organizations

Covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions.

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