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		Wharton on dynamic competitive strategy / editors: George S. Day and David J. Reibstein with Robert E. Gunther by Day, George Sutherland Reibstein, David J Gunther, Robert E, 1960- Wharton School Material type: Text Publication details: Chichester : Wiley, 1997 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.4012. Place hold Add to cart (remove)
		Key marketing metrics : [electronic book] / the 50+ metrics every manager needs to know / Paul Farris, Neil Bendle, Phillip Pfeifer and David Reibstein by Farris, Paul W [author] Bendle, Neil T [author] Pfeifer, Phillip [author] Reibstein, David J [author] Edition: 2nd edition Material type: Computer file; Format: electronic available online Publisher: Harlow, UK : Pearson Education, 2017Copyright date: ©2017 Online access: Click here to access eBook Availability: Not available: ATU Electronic Resources: Available 1-User (1). Add to cart (remove)
		Key marketing metrics : the 50+ metrics every manager needs to know / Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein, foreword by Jim Lecinski, John A. Quelch [electronic book] / by Bendle, Neil T [author] Farris, Paul W [author] Pfeifer, Phillip [author] Reibstein, David J [author] Lecinski, Jim [author] Quelch, John A [foreword] ProQuest (Firm) [distributor] Edition: Third edition Material type: Computer file; Format: electronic available online Publisher: London : Pearson, ©2021 Other title: Key marketing metrics : the fifty+ metrics every manager needs to know / Online access: Click here to access eBook Availability: Not available: ATU Electronic Resources: Available 1-User (1). Add to cart (remove)