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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo

By: Contributor(s): Material type: TextTextPublication details: Australia ; United Kingdom : Thomson/South-Western, [2004]Edition: 2nd edDescription: xxii, 570 p. : ill., figs., tabs. ; 28 cmISBN:
  • 9780324175950
  • 9780324175950
Subject(s):
Partial contents:
Part 1: the concepts of electronic marketing -- Part 2: integrating electronic marketing resources -- Part 3: implementing the e-commerce strategy -- Part 4: integrating the marketing and e-commerce concept -- Part 5: special topics --
Summary: 'Electronic Marketing' is a guide for the marketing student to understand and integrate electronic resources into the learning process. It builds on the interest in evolving Internet marketing and includes an instructor's resource CD-ROM.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.872 REE (Browse shelf(Opens below)) Available J130979

Includes bibliographical references and index

Part 1: the concepts of electronic marketing -- Part 2: integrating electronic marketing resources -- Part 3: implementing the e-commerce strategy -- Part 4: integrating the marketing and e-commerce concept -- Part 5: special topics --

'Electronic Marketing' is a guide for the marketing student to understand and integrate electronic resources into the learning process. It builds on the interest in evolving Internet marketing and includes an instructor's resource CD-ROM.

Previous ed.: 1999

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