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		Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan by Lal, Rajiv Quelch, John A Rangan, V. Kasturi Series: McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, [2004] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 LAL. Place hold Add to cart (remove)
		Global marketing management : a casebook. John A. Quelch, Christopher A. Bartlett by Quelch, John A Quelch, John A Bartlett, Christopher A, 1943- Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2006 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 QUE. Place hold Add to cart (remove)
		Key marketing metrics : the 50+ metrics every manager needs to know / Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein, foreword by Jim Lecinski, John A. Quelch [electronic book] / by Bendle, Neil T [author] Farris, Paul W [author] Pfeifer, Phillip [author] Reibstein, David J [author] Lecinski, Jim [author] Quelch, John A [foreword] ProQuest (Firm) [distributor] Edition: Third edition Material type: Computer file; Format: electronic available online Publisher: London : Pearson, ©2021 Other title: Key marketing metrics : the fifty+ metrics every manager needs to know / Online access: Click here to access eBook Availability: Not available: ATU Electronic Resources: Available 1-User (1). Add to cart (remove)