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Strategic marketing / David W. Cravens [and] Nigel F. Piercy by Series: The Irwin Series in Marketing
Edition: International / 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, [2003]
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.802 CRA, ...

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Strategic Marketing / David W. Cravens, Nigel F. Piercy by
Edition: 8th ed.: international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill, [2006]
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.802 CRA, ... ATU Mayo (1)Location, call number: General Shelves 658.802 CRA.

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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Butterworth-Heinemann, c2009
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.8 PIE, ...

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