Integrated marketing communications / edited by David Picton and Amanda Broderick

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Material type: Text

TextPublication details: London : Financial Times Management, 2001Description: xxvi, 752 p. : col. illISBN:

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Summary: Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 (Browse shelf(Opens below))	Available		072564

Includes index and glossary.

Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.

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