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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Material type: TextTextSeries: LEA's communication seriesPublication details: New York, N.Y. ; Abingdon, England : Routledge, 2008.Edition: 3rd edDescription: xvii, 563 p. : ill. ; 24 cmISBN:
  • 9780805863598 .
  • 9780805863598 .
Subject(s): Summary: Presenting an up-to-date, comprehensive introduction to persuasive communication and attitude change, this title systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice.
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Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 153.852 PER (Browse shelf(Opens below)) Available J142042

Previous ed.: 2003.

Includes bibliographical references and indexes.

Presenting an up-to-date, comprehensive introduction to persuasive communication and attitude change, this title systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice.

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