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Marketing management and communications in the public sector / by Martial Pasquier, Jean-Patrick Villeneuve.

By: Contributor(s): Material type: TextTextSeries: Routledge masters in public managementPublication details: London : Routledge, 2010.Description: 384 p. : ill. 25 cmISBN:
  • 9780415448987
Subject(s): Abstract: This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 352.748 (Browse shelf(Opens below)) Available G119130

Includes bibliographical references and index

This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features

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