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Visual merchandising : window and in-store displays for retail / Tony Morgan.

By: Material type: TextTextPublication details: London : Laurence King, 2008.Description: 208 p. : ill. (chiefly col.) 28 cmISBN:
  • 9781856695398
  • 9781856695398
Subject(s): Summary: Offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.
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Item type Current library Call number Status Date due Barcode
General General ATU Wellpark Road General Shelves 659.157 (Browse shelf(Opens below)) Available G109371

Includes bibliographical references (p. 205) and index.

Offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

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