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Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn

By: Contributor(s): Material type: TextTextPublication details: [Basingstoke] : Palgrave Macmillan, [2007]Description: xvi, 263 p. : figs., tabs. ; 23 cmISBN:
  • 9780230001992 .
  • 9780230001992 .
Subject(s):
Partial contents:
What is a new product? -- Why new products fail -- New product development processes -- The globalization of new product development -- Creating a new product concept -- Organizing for effective new product development -- Creativity in research organizations -- Evaluating new products during the development process -- Launching a new product -- Stopping and NDP process and changing product mixes -- Recent trends -- Success factors in new product development
Summary: The authors present a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.575 KON (Browse shelf(Opens below)) Available G103496

Includes bibliographical references and index

What is a new product? -- Why new products fail -- New product development processes -- The globalization of new product development -- Creating a new product concept -- Organizing for effective new product development -- Creativity in research organizations -- Evaluating new products during the development process -- Launching a new product -- Stopping and NDP process and changing product mixes -- Recent trends -- Success factors in new product development

The authors present a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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