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Marketing competences and strategic flexibility in China / Yonggui Wang and Richard Li-Hua

By: Contributor(s): Material type: TextTextPublication details: [New York] : Palgrave Macmillan, [2007]Description: xvi, 261 p. : figs., tabs. ; 23 cmISBN:
  • 9780230013506 .
  • 9780230013506 .
Subject(s):
Partial contents:
Introduction -- Philosophical notions and framework -- Turbulent Chinese business environment -- Constructs and consitutents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence -- Conclusions and implications
Summary: This volume addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organisational learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.40120951 (Browse shelf(Opens below)) Available G102830

Includes bibliographical references and index

Introduction -- Philosophical notions and framework -- Turbulent Chinese business environment -- Constructs and consitutents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence -- Conclusions and implications

This volume addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organisational learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

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