Amazon cover image
Image from Amazon.com

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

By: Contributor(s): Material type: TextTextPublication details: Harlow : FT Prentice Hall, 2009.Edition: 5th edDescription: xvi, 479 p. : col. ill. ; 25 cmISBN:
  • 9780273713913
  • 9780273713913
Subject(s):
Partial contents:
The cultural variable in international marketing -- The integration of local consumption in a global marketing environment -- Marketing decisons for the intercultural environment -- Intercultural marketing communications
Summary: 'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 658.84 USU (Browse shelf(Opens below)) Available J142066

Previous ed.: 2005.

Includes bibliographical references and index.

The cultural variable in international marketing -- The integration of local consumption in a global marketing environment -- Marketing decisons for the intercultural environment -- Intercultural marketing communications

'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.

There are no comments on this title.

to post a comment.
Share