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Key marketing metrics : the 50+ metrics every manager needs to know / Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein, foreword by Jim Lecinski, John A. Quelch [electronic book] /

By: Contributor(s): Material type: Computer fileComputer filePublisher: London : Pearson, ©2021Edition: Third editionDescription: 1 online resource (xiv, 494 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292360874
Other title:
  • Key marketing metrics : the fifty+ metrics every manager needs to know [Portion of title]
Subject(s): Online resources: Summary: Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation
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eBooks eBooks ATU Electronic Resources eBook 658.8 (Browse shelf(Opens below)) Available 1-User ebook - click link above to access ebk274931

Includes bibliographic references and index

Restricted to GMIT Library patrons

Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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