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Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes and Brian Johnson

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School ; [London : McGraw-Hill, 2004]Description: 269 p. : ill., figs. ; 23 cmISBN:
  • 9781591391968
  • 9781591391968
Subject(s): Summary: An enormous, untapped opportunity exists in the modern marketplace, namely a large & growing group of consumers who have more disposable income that ever & who are not spending it.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.800973 (Browse shelf(Opens below)) Available J128619

Includes index

An enormous, untapped opportunity exists in the modern marketplace, namely a large & growing group of consumers who have more disposable income that ever & who are not spending it.

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