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Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, [2007]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.406 JOA.

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Brand leadership : David A. Aaker and Erich Joachimsthaler [electronic book] / by
Material type: Computer file Computer file; Format: reformatted digital electronic available online remote
Publisher: London : New York : Simon & Schuster, ©2010
Online access:
Availability: Not available: ATU Electronic Resources: Available 3-User (1).

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