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Marketing strategy.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson South-Western ; London : Thomson Learning [distributor], 2005.Edition: 3rd ed. / O.C. Ferrell, Michael D. HartlineDescription: xx, 628 p. : ill. 26 cmISBN:
  • 9780324201406
  • 9780324201406
Subject(s): Summary: Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 FER (Browse shelf(Opens below)) Available J131351
General General ATU Dublin Road General Shelves 658.802 FER (Browse shelf(Opens below)) Available J128521

Includes Internet access card.

Includes bibliographical references and index.

Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan

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