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The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gèurhan-Canli and Joseph R. Priester

By: Contributor(s): Material type: TextTextSeries: Applying social psychologyPublication details: Buckingham : Open University, [2002]Description: x, 222 p. : ill. ; 24 cmISBN:
  • 9780335207237 (cased)
  • 9780335207237 (cased)
Subject(s): Summary: This volume highlights an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing, social cognition and communication processes.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 306.3 (Browse shelf(Opens below)) Available J125441
General General ATU Dublin Road General Shelves 306.3 (Browse shelf(Opens below)) Available J125440

Includes bibliographical references and index

This volume highlights an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing, social cognition and communication processes.

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